Leadership (cont)

Paul Ndayishimiye

Leadership (cont)

10/30/2017

Hello my fellow bloggers! On my last blog, I talked about Chick-fil-a’s leadership. On this blog, I want to talk about how you can expand your leadership abilities and how you can use it in marketing. Using your influence wherever you are to add value to others in any way you can will increase the ability to lead. Great leaders promote their businesses on social media to add values to other people. Great leaders are not afraid to make mistakes. Too many people  avoid risks because they are afraid of failure. It is very important to remember who to target and who will buy your food. Majority of people that loves chick-fil-a are teenagers and to get them to eat your food to advertise it on social media such as instagram, facebook, snapchat, and so many more. Give your best and good things will come your way. I think that  Chick-fil-a’s leadership and a strong corporate culture is very important in marketing because during the lectures in marketing, we talk about how businesses use social media to advertise their products. I think Chick-fil-a does a great job in advertising on social media and that is a key step in growing your franchise. Also Chick-fil-a logo or the brand name has an effect on people who likes Chick-fil-a and it attracts new customers. George Lois once said “great advertising makes good food taste better, it makes cars  run better, it changes the perception of everything.” that is very true when it comes to Chick-fil-a because the more they advertise their products, the more customers they get.

Great leaders also realizes that their competitors also advertise their products online as well. It is your job to make a great advertisement for your product to be able to compete with your competitors. Chick-fil-a uses Eat Mor Chikin advertisement strategy to convince people to eat their chicken rather than eating the competitors chicken. Great leaders also know how to price their products based on their competitors because you don’t want to price your products way too high or way too low. Most people don’t care about the price when it comes to Chick-fil-a because they know the quality of their chicken is better than any other chicken from another restaurant. As we learned in today’s lecture, a franchise decides the price of their product based on how many people are willing to eat their product instead of eating their competitor’s. Leaders are successful because of good marketing strategies that they use to expand their franchise and let people know about their product.

Leadership

Paul Ndayishimiye

Leadership

10/09/2017

I’m going to talk about how Chick-fil-a demonstrates leadership in my next blog. There are five leadership lessons that Chick-fil-a represents. The first leadership lesson is serving others with a smile on your face. If you’ve been at a Chick-fil-a restaurant, you know the restaurant staff has been trained to assist people very very politely and thanking them with a huge smile. Serving people with a smile on your face brings happiness not just to you but also to the person you are serving food too. The second leadership lesson is to remember great leaders that came before us. I’ve worked at a Chick-fil-a for two years and from my experiences, I’ve learned to always remember great Chick-fil-a leader's. It’s great to learn about them because they might help you to become a great leader as well. They are the ones that laid the foundation for us to be where we are right now as a Chick-fil-a organization. The third Chick-fil-a leadership lesson is to always treat your employees with respect and treat them right. This is really a life lesson as well because you want to treat other people the way you want to be treated. Chick-fil-a does a very nice job on treating their employees well. They provide meals for each employees that works at the store. The choice is up to the employee to choose whatever he or she wants. The fourth Chick-fil-a leadership lesson is invite others in. Chick-fil-a want the outsiders to experience their culture at first hand. They are always inviting people to come grab something to eat and socialize. Inviting people gives you the opportunity to show them what you do, why you do it, and show them that Chick-fil-a is the real deal. The last but not least Chick-fil-a leadership lesson is to always share your story. Chick-fil-a cares about people and their lives. Its one of the ways that they honor and glorify God. They want to hear your story and they will take the time to sit with you and just listen to you. As I’ve said earlier, working for Chick-fil-a as made me a better person because of what they stand for. They love people and love serving people. If you have a story to tell anyone, honestly Chick-fil-a is the right place to work for. Sharing your story makes people invest in you and in the near future, they might help you. What I’ve gotten from these five Chick-fil-a leadership lesson is to always try your best to be the best person as you can be because you never know when you might change someone’s life.