The 4 P's Chick-fil-a uses

Paul Ndayishimiye

Marketing

9/25/2017

Today I am going to talk  about how chick-fil-a uses the 4 P's of marketing mix. Chick-fil-a uses several methods to advertise their products. Chick-fil-a uses the 4 P's of the market mix to understand what the product or service can offer and how to plan for a successful product offering. The 4 P's that the chick-fil-a uses are Product,Price, Promotion,and Place.The first P is Product. Chick-fil-a make their product fresh and daily. their fresh products are what separates them from other restaurants. Since chick-fil-a make fresh products, they make their price higher than any other restaurants to be reasonable and to make profit.The second P is Price. usually people tend to spend more money on a good product. Because of the quality of their product, chick-fil-a prices are higher than an average fast food restaurant. The third P is Promotion.The way chick-fil-a promote their products is through their religious beliefs and their fresh products to attract their customers. In their official statement, their corporate purpose is to "glorify God''. They make all of their business decisions around their religious beliefs. This gives them an advantage above their competitors because it attracts more people who also follow their beliefs. closing on Sunday is a very competitive advantage for Chick-fil-a because it shows that the company sticks to their beliefs. It draws in customers who follow those religious beliefs and it attracts loyal customers. Promotion includes elements such as advertising, public relation, social media marketing email marketing, video marketing and more. The last P is Place. “ From the billboards to water towers, TV to radios, there is no place that is off limits for the renegade cow’s self-preservation message.” Chick-fil-a uses pretty much everything to promote their products. They’ve been spotted hanging from the side of buildings and made an appearance on big professional sporting games. Obviously they’ve been very successful because of their restaurants across the country. Over the years they’ve inspired thousands of Americans to go to their local Chick-fil-a restaurant to celebrate what is now Cow Appreciation Day every july. Chick-fil-a uses social media as a way to promote their products such as instagram,facebook, twitter, and other websites. Chick-fil-a have been pretty successful about bringing their products to professional games and advertising their products there. Chick -fil-a uses the 4 P’s of the marketing mix as a way to advertise their products and they are pretty successful because of it.

Eat mor chikin!

Chick-fil-a is God’s mission

This blog will be about chick-fil-a's mission statement.Chick-fil-a mission statement  is to serve customers as a way to glorify God by being a faithful steward to all that is entrusted to us. To have a very positive influence on all who come across chick-fil-a. Chick-fil-a is closed on Sundays because it’s God’s day. From my experiences working at chick-fil-a, every two months, we go to a park and give away sandwiches to the community as a way to show God’s message. We also give them chick-fil-a cards in case they want to come back as a way of advertising our store. The audience that we target is any age because everybody loves chick-fil-a. This blog will demonstrate character and communication. Being able to communicate with customers and employees is crucial if you want to be successful as an operator and attracting more customers. Chick-fil-a's number one priority is to serve their customers food with a kind heart and to serve them fresh food all the time.Chick-fil-a's customer service exceeds any other fast food restaurant. They welcome you warmly and they always thank you for your order. There are two simple words that every employee that works at chick-fil-a have to say. If a customer says thank you, you respond with "my pleasure". The restaurants are always clean and the tables have fresh flowers and they check on you to make sure you are served.Seven things that chick-fil-a does better than any other fast food restaurants are memorable experience, say "my pleasure" instead of "you're welcome", greet customers with an umbrella when is raining outside, always fresh flowers inside the store, "table touches" to check in mid-meal, carry customer's trays to their table,calling customers by name,not by number, and finally genuine empathy when expectation are not met. Communication is a major key working at chick-fil-a because employees have to communicate with each other in order to satisfy their customers. Chick-fil-a also have an image online advertising. It creates a personal connection with its customers. They are always posting something new on Facebook, and other social medias  to gain more customers. With its strong values and the ability to engage with its customers whether in the store or online, chick-fil-a has build an exceptional brand image. Last year, chick-fil-a had the most sales of any chicken restaurant chain. Chick-fil-a's mission statement is incredible compare to any other fast food restaurant.